Why We Believe Everything Good Starts with Mother Nature

We believe both Mom and Mother Nature knows best. That’s because our love for all things botanical started with a passion for natural skincare that came straight from our mom. As we celebrate Mother’s Day, here’s why we believe Mother Nature (and Mom) provides us with everything we need for beautiful skin.


It Starts with Mom

Our mom, skincare pioneer Eva Friederichs, created Tuel based on the belief that good skincare contains only the best that nature has to offer. In fact, she believed in living a healthy lifestyle way before we knew what things like non-GMO, organic, and chemical-free really meant. Her ongoing commitment to provide those of all ages, genders, skin types, and ethnicities the best skin of their lives is the foundation for everything we do today.


We Rely on Mother Nature

As a natural, 100% vegan skincare company, we know without a doubt that we get everything we need for effective, results-oriented skincare from Mother Nature. Our mantra of “plant-based or bust” means our products contain no phthalates, sulfates, parabens, synthetic dyes, artificial fragrances or anything else you can’t pronounce. Instead, we rely on the power of botanicals and pack our skincare products with natural ingredients to feed the skin from the outside in. We believe with a passion that a healthy skincare routine should always be plant-based, backed of course by some of the most proven skincare science offered to date. 

As a skincare professional, partnering with Tuel means you can stock your salon with products that help spread a passion for natural skincare. Our fully customizable line offers targeted and customizable treatments for all skin types and conditions. Powered by natural ingredients and some of Mother Nature’s most powerful botanicals, our skincare line offers professional grade, highly effective products that you can use in treatments, along with a customizable retail line ideal for supporting your clients and their home skincare routines. You won’t find this many professional-grade botanicals and cold pressed extracts rich in nutrients anywhere else. This is Mother Nature at its finest—the best way to get the radiant results only “she” can provide.